Eden Wordmark Black

Eden is the tranquil state we slip into, when a new life of love beckons. Our new collection from Serene by Madi Lane connects to those soft, thoughtful musings that are like a warm embrace. It is in eden, where love lives.

Explore New Arrivals

Eden is the tranquil state we slip into, when a new life of love beckons. Our new collection from Serene by Madi Lane connects to those soft, thoughtful musings that are like a warm embrace. It is in eden, where love lives.

Cherry-Rae

Lilac

Real Bride Reviews

“When I first saw the Greer gown online, I knew it was the one for me, despite buying it sight unseen. The gamble paid off when I tried it on and immediately I knew the dress was perfect, feeling incredibly grateful for my choice.”

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Find A Retailer

Ready to try on your dream wedding dress? Serene by Madi Lane is stocked in over 120 stores in 20 countries. Visit our store locator to book an appointment with your closest retailer.

In-Store Events

Our wedding dress trunk shows are exclusively held at selected retailers worldwide. Secure your spot to try on our latest collections, in a location near you.

Quick Ship

Need a dress quickly? Our Quick Ship collection delivers Serene’s most-loved gowns with the same craftsmanship you deserve, just faster.