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Serene by Madi Lane is officially the newest label to join the Madi Lane Bridal Group, with designs crafted by our global design team. We seek to redefine bridal fashion, catering to the bride who prioritizes their own essence over extravagant labels. Our collection is thoughtfully crafted to ensure we stand out as a brand that speaks directly to the hearts and minds of brides seeking both superior craftsmanship and affordability. We want every bride to find her perfect gown for the journey ahead. 

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Serene by Madi Lane provides contemporary designs, an array of breath-taking gowns that beautifully blend traditional elements with a modern, sleek edge. Diversity is at the heart of this brand’s ethos. The collection embraces a wide spectrum of shapes, recognizing that every bride is unique and beautiful in her way. It’s about offering something for every body type, allowing each bride to find the dress that complements her own individual beauty.  But the true magic lies in the marriage of value and the SUPERIOR CRAFTSMANSHIP and materials used in every Serene by Madi Lane gown.

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We celebrate the bride who stretches across all age brackets, catering to the timeless and ageless beauty within each of us. Our bride isn’t swayed by the allure of designer names; she seeks something that transcends mere labels and truly makes her look and feel exceptional in a piece that suits her expense sensibilities. For her, MODERNITY IS KEY, and she yearns for a design that makes her look stunning and empowers her to shine on her special day.

With a proper sense of her signature style, she prefers UNDERSTATED ELEGANCE to over-the-top extravagance but isn’t afraid to incorporate elements of surprise to allow her playfulness to shine through.

OUR team


Serene by Madi Lane was created by our Global design team to redefine bridal fashion, catering to THE BRIDE WHO PRIORITIZED HER OWN ESSENCE over extravagant labels.

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