Serene is the fourth brand by Madi Lane Bridal Group and is an Australian-designed bridal label, with our design studio located on the Gold Coast in Queensland, Australia. Our team of creatives pull their inspiration from the local sensibility, but with global vision and appreciation of fashion trends, bridal traditions, and the changing values of brides around the world. Through our teams, the mantra of exclusively inclusive is embedded which supports our commitment to offering beautiful wedding gowns in fully inclusive sizes. Every Serene by Madi Lane gown is available in size 2 to size 28 (US) so women of all shapes and sizes have access to a gown befitting their wedding vision. Combine this with thoughtful design approaches to embroidery and lace placements, superb construction for support and comfort, and customised options to suit skin tones and different aesthetics. Special attention is given to gowns which are lightweight compared to other brands, allowing for comfort and movement, so that every bride feels confident and comfortable during her celebration.

Serene gowns are available to view and try on at our partner retailers. In the early weeks of a new collection release, the new dresses are featured as part of our traveling roadshow of monthly Designer Retailer Events. These events showcase a wider range of dresses for a limited time (usually 1-2 weeks). Visit our Events page to view the events in your area. Once collection samples have arrived for the new season, they are available to view and try on along with samples of past collections which remain in-store. Visit our retail stockists page to find the store nearest to you, and make an appointment.

Serene gowns are available to purchase at over 200 bridal retailers (and counting), in many countries around the world including USA, UK, Ireland, Germany, Italy, France, Australia and New Zealand. From local Australian beginnings, Madi Lane Bridal Group has grown to become highly sought-after brand for brides and retailers alike, and Serene is receiving similar attention. Whether visiting a quaint bridal village store steeped in tradition, our Serene gowns are growing in popularity with each seasonal release.  Visit our retail stockists page to find the store nearest to you.

With an exclusively inclusive mindset, the Madi Lane Bridal Group’s commitment to offering beautiful wedding gowns in fully inclusive sizes means that every Serene wedding gown is available in size 2 to size 28 (US). See our sizing chart to view our standard pattern sizing. We are proud to offer women of all shapes and sizes access to a wedding gown befitting their bridal vision. In addition, Serene has the option of customised bust cups, which have been designed in consultation with a premium lingerie manufacturer.

We are committed to making sure every bride receives their gown as quickly as possible. It is important that you have spoken with your retailer regarding your wedding date, as lead times do vary for our Serene gowns. Your retailer will be able to give you the most accurate timeframe for your chosen design/s, including your options for getting your dress sooner. The reason our gowns have different production times, is based on a variety of factors such as construction complexity, fabrication, availability, and shipping at any given time and location. We offer different options to our brides, which includes standard delivery, rush orders, and in some cases immediate shipping. Some gowns can therefore be produced quicker than others, so contacting your retailer is the first step. As with all bridal brands, please allow time for standard production, plus any bespoke tailoring you may want to commission for personal alterations. If you haven’t already visited a retailer, please see our retailer stockists page to find the one nearest to you.

Quick Ship Delivery

We offer a faster delivery service for a selection of our Serene wedding dresses. Ask your chosen retailer if the dress you have your eye on, qualifies for this program. Otherwise check the dress page to see if Quick Ship is indicated. Your retailer will be able to confirm how quickly you can receive your dress.

Serene gowns are created to a carefully formulated patterning standard that reflects women’s dimensions from size 2 to size 28 (US). Despite being designed in Australia, all the patterns for Madi Lane Bridal Group are based on US sizing as the globally understood standard. When our brides attend their appointments at their retailer, they are carefully measured and then compared to our sizing standard. The recommended dress size is the one that is closest to her measurements, allowing for any bespoke alterations the bride may like to commission with a tailor of her choice. Please view our Serene sizing chart to give you an indication of the dress size that will best suit your body shape and dimensions. Unless a bride is purchasing an existing sample from a retailer, all Serene gowns are made to order. That means, once she has chosen her design, placed the order, and met the terms and conditions of the retailer, the production of the gown commences.

All Serene wedding gowns are designed with modification in mind and we want to make sure every bride’s vision is possible. Her unique personality, physical shape, style, and theme, means she will be looking for a dress that feels distinctive. It is important to note, that changes to the fundamental design of the gown are not possible, although Madi Lane Bridal Group offers a number of customised options which includes choices in fabrication, embellishment, length, lining neckline, leg splits and colour. These are selected at the time of the order, and are not able to be changed once confirmed. If a bride decides she would like further bespoke alterations, she is able to personally commission this with a tailor of her choice.

Caring for your wedding dress

• Transport your wedding dress in the garment bag you were given by the retailer at all times. Resist the temptation of trying it on too many times, as it’s best to keep it protected.
• Be careful when zipping up the garment bag, to ensure that there is no fabric caught in the zipper teeth which could snag the fabric or embelishments.
• If you are traveling long distances with your wedding dress, it may need to be steamed or re-pressed. We recommend asking a professional dry cleaner at your destination to handle this delicately for you.
• Hang your wedding dress on the coat hanger high enough that it doesn’t scrunch on the floor  – a door frame is a good spot.
• When hanging, use the internal hanging loops on your wedding dress so that they can take the weight of the dress, to avoid stretching the dress straps or damaging any beading or lace.
• Avoid hanging your wedding dress from a light fixture or ceiling fan as accidental burns or damage could occur.
• When removing or handling your wedding dress, take care to avoid any sharp items, including jewellery. Some bridal fabrics are very delicate and can snag easily on any sharp edges.
• Store your wedding dress in your garment bag in a secure and clean area, away from direct sunlight.

Caring for your wedding dress

The big day has arrived and putting on your wedding dress is one of the most wonderful feelings – enjoy every minute. There are some precautions that we recommend, so that your dress remains in perfect condition:

• Apply your perfume, hairspray, and any body products such as moisturiser or deodorant before putting on your wedding dress. The chemicals from these products could cause discolouration and stains.
• Make sure there is no food or drinks nearby, and limit the amount of food or drinks you consume once in your wedding dress until after the ceremony.
• Avoid contact with animals once in your wedding dress in case of accidental tearing, or the transfer of fur.
• Step into your wedding dress, being careful not to step on any fabric, including the train. Have your bridesmaids help you to put your shoes on after you have put your dress on.
• Don’t forget to hang up your wedding dress, with any accessories, back in the garment bag at the end of your wedding day.
• If you are removing one or more detachable elements from your wedding dress as the day unfolds (such as detachable gloves, sleeves, bow or a jacket), make sure these are returned to the garment bag for safe keeping. This is a good task for one of your bridesmaids.

We all know how magical your wedding day will be, and how beautiful you will feel in your wedding dress. Now it’s time to revel in the memories! After the big day, we recommend taking a few steps to preserving your wedding dress as a treasured keepsake:

• Organise a dry cleaning service with a trusted bridal dry cleaner of your choice. Your dry cleaner may also recommend the boxing of your wedding dress for long term storage.
• The sooner you take your gown to be cleaned and preserved, the more likely that any stains and discolourations will come out.
• Hang your wedding dress by the loops inside of your gown that are connected to sturdy side seams, so that they can take the weight of the dress. This will avoid stretch and sag of your wedding dress over time.
• Avoid storing your wedding dress for long periods of time in plastic bags or vacuum-sealed plastic wrapped containers. Plastic emits fumes that can discolour your wedding dress and trap moisture that can discolour and ruin your wedding dress.
• Store your cleaned and preserved wedding dress in an area of constant temperature. Some ideas are – under the bed, in a linen closest, or back in the garment bag in a cool dark environment.
• Any detachable elements such as the veil, sleeves, or a bow can also be stored with the dress.
• Avoid storing your wedding dress in direct sunlight, the attic, basement, or anywhere where there are extreme temperature changes or humidity, as this can discolour your gown.

Each Serene wedding dress has a care label sewn into the inside of the gown. Please follow these instructions, as each dress is different and may have its own set of instructions. We recommend having your wedding dress dry cleaned by a reputable cleaner who has bridal experience. Ask your chosen retailer for a recommendation if you are not sure who to use.